Research Partner

Team Marksmen

Team Marksmen has a niche in creating opportunities to bring together thought leaders from across industries to create knowledge hubs to help businesses scale up. With more than 100 domestic and international B2B and B2C brands, we provide opportunities to engage, experience and expand businesses and knowledge via on-ground and virtual experiences.

We engage with leading thinkers from across industries on the most pressing issues facing organizations, governments, and society, and disseminate these learnings through insight-forward, thought provoking content pieces. These diverse perspectives are showcased on our daily news and insights website, marksmendaily.com, which has been showing remarkable growth since its inception.

Concept Note

When customers increasingly regard brands as living, breathing creatures with which they have a relationship, this presents its own set of issues. This increased priority creates more complexity. Brands now have to contend with a slew of new vectors, ranging from ever-present brand messaging to societal considerations like employee and community involvement tactics. Getting this strategy right and continuing to resonate with the demands of a new generation of consumers – where price and quality still matter a lot – is a difficult task. A select few businesses have fully embraced this new reality of a higher purpose, and as a result, have ascended to the elite pantheon of Brands of the Year 2022

Preliminary Agenda

18:30 – 18:50	Registrations
18:50 – 18:55	Opening Remarks by Team Marksmen
18:55 – 19:00	Welcome Remarks
19:00 -19:15	Keynote Address
19:15 – 19:30	Fireside Chat
19:30 – 19:50	Panel Discussion
19:50 – 20.30	Unveiling of the Logo of Brands of the Year 2022 & Felicitation Ceremony of the Brands
20:30	Closing Remarks followed by Cocktail and Dinner

Brand Of The Year 2022

The last few years have been like no other, putting brands firmly in the spotlight and asking questions of them that no one saw coming. In this challenging milieu where customer expectations are constantly changing, maintaining customer loyalty while managing diverse stakeholder expectations is no mean feat, but a few brands have picked up the gauntlet and risen to the occasion.

While it is unsurprising to see loyalties shift with the click of a mouse or the tap of an app, a select few businesses have fully embraced this new reality of a higher purpose, and as a result have ascended to the elite pantheon of Brands of the Year 2022.

As businesses attempt to navigate this changing terrain of rising consumer needs and expectations, improving the brand’s core strength will become an increasingly critical strategic pillar. And the Brands of the Year 2022’s lore revolves around their alignment of purpose and sincerity, which has propelled their growth through this new normal and well into the next.

This year, Team Marksmen recognizes brands that have overcome exceptional challenges and paved the way for industry innovation, through its premier edition of Brand of the Year 2022 Awards Ceremony which will take place on 1st July 2022 at The Lalit Hotel, Mumbai