30th September 2022, Hotel Sahara Star, Mumbai


Over the last few years, there has been a paradigm shift in the consumer expectations and brand preferences forcing marketers to rethink their branding strategies. Proliferation of technology has empowered the consumer even more by giving access to a range of products and services to choose from. With numerous brands vying for consumer’s attention, it is imperative that brand custodians take a unique approach to establish positive brand equity.

In such a highly competitive landscape, what can brands do to ensure that consumers choose their products or services over the competitors? Best-in-class brands realise that being able to create strong customer centric brand identity is a key to building brand preference which has a greater impact on advocacy and loyalty.

Building brand preference doesn’t happen overnight, it requires consistent efforts on the part of marketers and brand custodians, but if done right can prove to be a huge competitive differentiator.

Getting this strategy on point and continuing to resonate with the demands of a new breed of consumers - where price and quality are still of paramount importance - remains a daunting challenge. But a few brands have picked up the gauntlet and risen to the occasion, and in the process ascended to the exclusive pantheon of those counted amongst the Most Preferred Brands.

After a resounding success of the inaugural edition of Most Preferred Brands in 2021 which saw brands like Colgate, Nescafe, Big Basket, Center Fresh, SBI General, Maggi, Bath & Body Works, Sugar Cosmetics, Swiggy & many more, the second edition of the flagship initiative will honour brands across industries that are loved and revered.


David A. Aaker

Vice-Chairman of Prophet

Krunal Desai

Director Marketing

K V Dipu

Senior President
Bajaj Allianz General Insurance Company

Ashish Himthani

Head Customer Service Experience
& Quality, Tata CLiQ

Deepa Krishnan

Director – Marketing, Category, Loyalty and Digital
Tata Starbucks Pvt. Ltd.

Subhra Bardhan

VP & Head - Consumer Insights &
User Research,  Kotak Mahindra Bank

Meghna Peer

Chief Marketing Officer India
& South Asia, Newell Brands

Amiya Swarup


Alok Lall

Executive Director and National Head of Advertising
McCann Worldgroup

KV Sridhar (Aka Pops)

Chief Creative Officer Global
Nihilent Limited

Supratik Sengupta

Head Marketing of Consumer Healthcare, Lupin Limited

Subodh Mehta

Sr Vice President
Godgrej Interio (B2C)

This one-of-a-kind initiative draws insights from a study conducted by our partner, Allegiant Market Research, with brands appraised on the following parameters.


Brand Appeal

Consumer Demand
- Online and Offline

Consumer Perception and Experience


Reliability Quotient

Key Benefits

Discuss and deliberate on strategic issues

Network with diverse brands from across industries

Meet knowledge experts sharing industry experience

Get recognised for exemplary branding.

Unequalled Visibility & Credibility

10:00 Registrations
10:30 Welcome Address
10:35 Opening Remarks
10:40 Keynote Address: Brand Mantras: Breaking through the marketing clutter and making your brand stand out
11:00 Case Study: Building brand preference through consumer insights
11:20 Fire-side Chat: Influencer Marketing: Here to stay or fade away?
11:40 Panel Discussion: Keeping pace with dynamic consumer behaviour through enhanced consumer experience (CX) strategy
12:20 Recognition of Most Preferred Brands
13:00 Lunch and Networking