Over the last few years, there has been a paradigm shift in the consumer expectations and brand preferences forcing marketers to rethink their branding strategies. Proliferation of technology has empowered the consumer even more by giving access to a range of products and services to choose from. With numerous brands vying for consumer’s attention, it is imperative that brand custodians take a unique approach to establish positive brand equity.
In such a highly competitive landscape, what can brands do to ensure that consumers choose their products or services over the competitors? Best-in-class brands realise that being able to create strong customer centric brand identity is a key to building brand preference which has a greater impact on advocacy and loyalty.
Building brand preference doesn’t happen overnight, it requires consistent efforts on the part of marketers and brand custodians, but if done right can prove to be a huge competitive differentiator.
Getting this strategy on point and continuing to resonate with the demands of a new breed of consumers - where price and quality are still of paramount importance - remains a daunting challenge. But a few brands have picked up the gauntlet and risen to the occasion, and in the process ascended to the exclusive pantheon of those counted amongst the Most Preferred Brands.
After a resounding success of the inaugural edition of Most Preferred Brands in 2021 which saw brands like Colgate, Nescafe, Big Basket, Center Fresh, SBI General, Maggi, Bath & Body Works, Sugar Cosmetics, Swiggy & many more, the second edition of the flagship initiative will honour brands across industries that are loved and revered.
Vice-Chairman of Prophet
Vice-Chairman of Prophet
Bajaj Allianz General Insurance Company
Head Customer Service Experience
& Quality, Tata CLiQ
Director – Marketing, Category, Loyalty and Digital
Tata Starbucks Pvt. Ltd.
VP & Head - Consumer Insights &
User Research, Kotak Mahindra Bank
Chief Marketing Officer India
& South Asia, Newell Brands
Executive Director and National Head of Advertising
Chief Creative Officer Global
Head Marketing of Consumer Healthcare, Lupin Limited
Sr Vice President
Godgrej Interio (B2C)
This one-of-a-kind initiative draws insights from a study conducted by our partner, Allegiant Market Research, with brands appraised on the following parameters.
|10:40||Keynote Address: Brand Mantras: Breaking through the marketing clutter and making your brand stand out|
|11:00||Case Study: Building brand preference through consumer insights|
|11:20||Fire-side Chat: Influencer Marketing: Here to stay or fade away?|
|11:40||Panel Discussion: Keeping pace with dynamic consumer behaviour through enhanced consumer experience (CX) strategy|
|12:20||Recognition of Most Preferred Brands|
|13:00||Lunch and Networking|