Defining Consumer Trust: Honouring Most Preferred Brands 2023

The Pinnacle of Popularity

Slowly, but surely, brands have become deeply interwoven into the social fabric of our lives. And just as we all have evolved, they too have changed to stay abreast of the needs of dynamic consumer demands, in an effort to stay at the summit. We all have our preferred brands, and studies have proven the stickiness of these bonds.

Ergo, in this changing milieu, it is critical that brands remain at the forefront of a consumer’s imagination by reigning their hearts, as much as their wallets. It is this pitched battle for the head and heart that is the battleground for brands big and small, and conquering it is no mean feat.

Over 60% of people form emotional attachments to brands they love. (Salesforce)

Almost 90% of customers value the authenticity of brands when choosing where to shop. (BusinessWire)

Almost 80% of consumers would choose not to purchase from brands based on where the company is based. (Edelman)

77% of consumers buy from brands they follow before buying from other stores and brands. (Sprout Social)

Elevating the Best in Business: Celebrating Consumer Consensus

After a resounding success of the 2 editions of Most Preferred Brands which saw brands like Colgate, Nescafe, Big Basket, Bharat Petroleum Corporation Ltd., Center Fresh, Godrej Interio, HDFC Life, Kotak Mahindra Bank, LUX Cozi, Mahindra and Mahindr SBI General, Maggi, Bath & Body Works, SUGAR Cosmetics, Swiggy & many more, the 3rd edition of this flagship initiative will honour brands across industries that are loved and revered.


This one-of-a-kind initiative draws insights from a study conducted by our partner, Allegiant Market Research, with brands appraised on the following parameters.
Myriad brands were recognised during a gala ceremony, including:


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