The United Arab Emirates (UAE) has a very diverse population with over 200 nationalities. In addition, the country experienced unprecedented economic growth in the last decade. The consumer market is driven by fast-growing and expatriate population, booming tourism, and high purchasing power of the citizens. The UAE is home to some of the biggest and most popular global brands that are prominent throughout cities like Dubai and Abu Dhabi making it one of the world’s top shopping destinations. As a result, the number of international brands present in the country has increased, making it one of the most brand conscious countries in the world.

Consumer trends indicate that the country has become a highly competitive market in which customers have significantly higher expectations of brand trustworthiness (when compared to the global average). It is also a well-known fact that UAE shoppers are affluent, smart and aware when making any purchase decision, which makes earning their loyalty, a daunting task. As per the 2022 Edelman UAE Trust Barometer, 68 percent consumers would buy or advocate for brands based on their beliefs and values. In essence, what the brand promises to deliver, its purpose is what consumers buy into and base their trust on. After the resounding success of the flagship initiative – Most Trusted Brands in its home turf, Team Marksmen Network will now bring this initiative to the UAE.

The inaugural edition of “Most Trusted Brands of UAE” is all set to take place in October in Dubai. This event will convene the best brands that have successfully reigned supreme in the hearts and minds of consumers in UAE and in the process embodied the spirit of brand purpose.