Today, 81% of purchase decisions in India are shaped by perception (Edelman 2024), and the stakes have never been higher. With India becoming the world’s third-largest consumer market by 2027 and digital influence touching nearly 90% of urban purchase journeys, brands are navigating a landscape defined by shifting narratives, cultural complexity, and instantaneous public judgement.
The winners? Brands that shape perception with precision.
Those who excel on meaning, difference, and salience deliver 3x stronger brand power and higher pricing advantage (Kantar BrandZ), while over 60% of Indian consumers reward brands aligned with their values (McKinsey).
Over the years, The Most Trusted Brands of India has evolved into one of the country’s most authoritative and respected brand recognition platforms, consistently spotlighting organisations that have built enduring trust with consumers. Across its editions, the platform has hosted 40+ influential leaders including Prahlad Kakkar, Josy Paul (BBDO India), Harish Bijoor, Alok Aggarwal, CEO, Muthoot Homefin (India) Ltd., offering sharp insights on trust, perception, and brand leadership. The initiative has recognised over 250 brands and witnessed 500+ brand participations, reflecting its scale and credibility. Backed by strong national media presence across Times Now, India Today, CNBC-TV18, and Dailyhunt, the platform has become a definitive benchmark for trust-led brand excellence in India.
Most Trusted Brands of India 2026, under the theme “Shaping Perception to Power Performance” convenes brand custodians redefining how stories, experiences, and data-driven insight translate into measurable business outcomes.
6th Edition of Most Trusted Brands of India 2026
Exclusive platform spotlighting trust-led brand excellence
Senior CXO insights on perception, reputation, and performance
Strategic conversations shaping consumer confidence in a digital-first era
Recognition of brands building enduring trust & leadership
Curated networking with India’s leading brand custodians
Decode the perception economy - understand how meaning, memory, and cultural context now influence over 80% of consumer decisions.
Learn how India’s top CMOs are engineering perception using data, behavioural science, content ecosystems, and technology.
Get exclusive insights into brand resilience, reputation strategy, consumer sentiment shifts, and the real cost of mismanaged perception.
Hear how leading brands are turning perception into measurable performance outcomes: revenue lift, category expansion, pricing power, and advocacy.
Network with India’s most influential brand custodians, strategists, storytellers, and decision-makers shaping the next decade of marketing.
5th edition of Most Trusted Brands of India 2025 - Televised on India Today
4th Edition of Most Trusted Brands: Times Now
Most Trusted Brands of India 2023 in association with India today (Episode 1)
Most Trusted Brands of India 2023 in association with India today (Episode 2)
Most Trusted Brands of India 2022 by Team Marksmen – Episode 1 (2nd Edition)
Most Trusted Brands of India 2022 by Team Marksmen – Episode 2 (2nd Edition)
Most Trusted Brands Of India 2021 | CNBC Tv18
